This summer, Starbucks built on previous commitments to the circular economy by pledging to eliminate plastic straws from their stores by 2020, replacing them with a novel recyclable lid design.
The coffee house giant was just the latest in an increasingly long line of corporations such as Philips, H&M, Unilever, Renault, Nike, and Google that have abandoned the linear “take, make and dispose” industrial model in favor of a more sustainable approach.
Corporate leaders have been heading in this direction for many years. It’s not just about protecting the planet by reducing carbon emissions and the amount of trash ending up in landfills. We must also preserve resources to assure we can continue producing enough goods to meet rising demand. With the global population expected to swell to 8.6 billion by 2030, we simply cannot afford to continue exhausting finite resources.